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Episode 19 - What is the most fictitious thing in this universe?

Welcome to the eighteenth episode of “Business in 90 seconds” an informative session on business insights.

This week I wanted to share a question with you all “what is the most fictitious thing in this universe”

In the most famous book and many times best seller novel, the alchemist, Brazilian Author Paulo Coelho asks the same question. His perspective was , In the journey of life, sometimes we loose control of ourselves, and then we leave everything to fate and stay helpless, according to him this is the most fictitious thing in this universe.

If we relate this to business, in the journey of our business, we would have lost our regular customers, our key resources would have left us, our marketing channels and communication would have backfired for us, but do we leave everything to fate and stay helpless or would we bounce back with extra strength and regain our market position or capture newer markets. In my coaching experience I have seen many stay helpless and my mission as a Coach is to get them back in action.

Stay tune for my next episode with another business insight.


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