Episode 20 - Myth about Comfort Zone

Welcome to the twentieth episode of “Business in 90 seconds” an informative session on business insights.

This week I wanted to share “ a myth about comfort zone”

When we hear the term comfort zone, what comes to our mind, we think its all about being in a zone where everything goes fine, we are in a happy go lucky mood and so on.

But the reality is comfort zone includes pain zone too, its not a state where everything goes fine, but it’s a state where in we fail to act, to move, to take steps or we loose the drive and motivation to come out of that state to move on, take decisions. It could be a state of comfort or pain but whatever the state we stay stagnant is termed as comfort zone.

Let’s put the same in a business perspective, as you know there is a product or service life cycle, which are introduction, growth, maturity and decline. What I have seen often is by the time the product is in the maturity phase, we tend to be in the comfort zone, without thinking about the decline phase. You need to move out of this state and start acting, be a visionary.

Stay tune for my next episode with another business insight.

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