Episode 38, “Marketing – Is marketing just a lead generation?”

This week I have a Global Marketing expert Immanuel Johnson who is an author of the book “Deep Pocket Clients”. Just want to show you a clip on how he loves marketing.

In this episode Immanuel dives deep into what is marketing, explains it is just not a lead generation mechanism, but much more than that.

Hope it made sense to all of you, marketing should not be considered as an expense, it should be an investment and you need to track the return of investment on it.

Stay tune for my next episode, bye for now.

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